Subject:
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LEGO Company Announces Worldwide Co-Publishing Deal With Electronic Arts
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Newsgroups:
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lugnet.mediawatch
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Followup-To:
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lugnet.general
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Date:
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Sun, 16 Dec 2001 23:21:08 GMT
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Highlighted:
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--business news wired--
LEGO® Company Announces Worldwide Co-Publishing Deal With Electronic Arts
REDWOOD CITY, Calif.--(Electronic Arts (Nasdaq:ERTS), the leading
interactive entertainment software company has signed an agreement with the
LEGO® Company, a privately owned Danish company and one of the world's
largest toy manufacturers. Under the terms of the global agreement, EA will
co-publish and provide marketing support for more than 30 LEGO software
titles on a minimum of four platforms over a three-year period. Financial
terms of the agreement were not disclosed.
LEGO Company and EA will create world-class software for young gamers, while
building current franchises and establishing new ones. Current franchises
include: LEGO Racers, Bionicle(R), LEGO Island, Academy of Flight, LEGO
Sports and Galidor: Defenders of the Outer Dimension. Both companies pride
themselves on supplying consumers with high-quality, safe, fun products.
This agreement will enable LEGO Company to benefit from EA's significant
global distribution and organization.
Poul Plougmann, Chief Operating Officer, LEGO Company: "Our mission with our
LEGO software company is very simple. We will create world-class,
entertaining interactive experiences specifically for 6-12 year old boys,
based on LEGO intellectual properties and brand values of imagination,
creativity and fun. Our plan was to find the best sales, marketing and
distribution company in the world, and with EA we have found a perfect partner."
Tom Frisina, Vice President, EA Distribution: "This agreement will bring
LEGO Company's impressive range of intellectual properties to a slightly
older and more entertainment-driven demographic that is already familiar
with EA's software. For EA, it's an opportunity to reach out to younger
gamers after the success of the Harry Potter games."
About EA
Electronic Arts (NASDAQ: ERTS), headquartered in Redwood City, Calif., is
the world's leading interactive entertainment software company. Founded in
1982, Electronic Arts (EA) posted revenues of more than $1.3 billion for
fiscal 2001. The company develops, publishes and distributes software
worldwide for the Internet, personal computers and video game systems.
Electronic Arts markets its products under four brand names: EA SPORTS(TM),
EA GAMES(TM), EA SPORTS BIG(TM) and EA.COM(SM). More information about EA's
products and full text of press releases can be found on the Internet at
http://www.info.ea.com.
About LEGO Company
The LEGO Company, based in Billund, Denmark, and family-owned and
privately-held since 1932, is a world leader in providing quality products
and experiences that stimulate children's creativity, imagination and
learning. The Company does so through playful activities that encourage
hands-on, minds-on creation, fun, togetherness and sharing of ideas. Company
employees are guided by the motto adopted in the 1930s by founder Ole Kirk
Christiansen: "Only the best is good enough." For more information, visit
http://www.lego.com.
--end of report--
-Abner
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