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LEGO Group posts 11 per cent sales increase for 2013
February 27, 2014. Billund, DK
In less than ten years, firm has more than quadrupled its revenue.
LEGO Group has this morning confirmed that it increased sales in 2013 by 11 per
cent.
Evergreen product lines such as LEGO City, LEGO Duplo, LEGO Technic and LEGO
Creator all saw double digit growth. In addition, LEGO Friends - which launched
in 2012 - showed its long-term potential by also recording double digit growth,
while LEGO Legends of Chima was established as a major theme globally.
Revenue increased to €3,403 million from €3,103 million the year before. The
year’s operating profit increased to €1,118 million from €1,022 million (a
growth of ten per cent), while net profit was €820 million, up from €754 million
in 2012, an increase of nine per cent.
While the large US, UK and Central and Northern European markets saw single
digit growth for the year, LEGO said that most other markets saw double digit
growth sales. Asia, in particular, was singled out as seeing very strong growth.
“In 2013 we increased our sales by 11 per cent, outperforming the general toy
market, which is a very satisfactory result,” said Jørgen Vig Knudstorp,
president and CEO of the LEGO Group. “Continually developing and innovating our
consumer offering is a key to our success, and in 2013 we successfully developed
and launched products that children put high on their wish list all over the
world.”
While the LEGO Group expects the global toy market to grow low single digit
annually in the future, Vig Knudstorp believes the company can outgrow the
global market and gain market share.
“We remain ambitious and expect to continue to grow our market share. We will do
so by expanding our global presence – but also through a continued focus on
developing and innovating our product offering so that we remain relevant to
children all over the world,” he said.
Mads Nipper, EVP and CMO of the LEGO Group, added: “We are very satisfied with
the growth of LEGO Friends in its second year on the market and we look forward
to expanding the theme in the coming years. In addition, we have successfully
established the theme LEGO Legends of Chima as a major line, and we will further
develop this story and the products in 2014.”
“LEGO Legends of Chima is a rich and engaging universe that children can explore
in many ways. Not only by building and playing with LEGO sets, but also in the
digital world using apps, exploring content on LEGO.com, via videos and online
games. The theme is a great example of how we bridge physical and digital play.”
Toynews-online.biz
Key figures from the LEGO Group Annual Report 2013 published today:
• In local currency (i.e. excluding the impact of foreign exchange rate
changes), revenue increased 11% year over year.
• Revenue increased by 10% in
DKK to DKK 25,382 million USD 4,519 million, EUR 3,403 million against DKK
23,095 million USD 3,987 million, EUR 3,103 million the year before.
• The
year’s operating profit increased to DKK 8,336 million USD 1,484 million, EUR
1,118 million against DKK 7,606 million USD 1,313 million, EUR 1,022 million
- an increase of 10%.
• Net profit was DKK 6,119 million USD 1,089 million,
EUR 820 million compared to DKK 5,613 m USD 969 million, EUR 754 million in
2012 – an increase of 9%.
• Cash flow from operating activities was DKK 6,744
million USD 1,247 million, EUR 904 million compared to DKK 6,220 million USD
1,100 million, EUR 834 million in 2012, an increase of 8%.
• The number of
average Full Time Employees increased by 13% - an increase of 1,355 to 11,755
employees for the full year.
• Investments in property, plant and equipment
amounted to DKK 2,644 million in 2013 against DKK 1,729 million in 2012.
More information from LEGO.com
AboutUs
-end of report-
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