ReBrick - From LEGO fan to LEGO fan
The success of the LEGO Group in recent years owes a lot to the dedication and
love of the LEGO® brick by consumers and the fan community. ReBrick is a step
further along the road of collaboration with LEGO consumers, but now with focus
on sharing and celebrating what consumers create with LEGO bricks. We hope that
ReBrick will be a source of inspiration for everyone in the LEGO community.
What is LEGO ReBrick?
ReBrick is a social media platform where users over the age of 13 can share and
discuss user-created LEGO content online.
ReBrick users can bookmark LEGO content from sites, such as Flickr and YouTube
and existing LEGO community sites, and have a discussion via comments at the
ReBrick hub. It will not be possible to upload content to the ReBrick site, so
the traffic will be sent back to the community.
ReBrick is LEGO Group owned, but the selection of content rests primarily with
the user community.
ReBrick will both serve as a social bookmarking hub for easy navigation of the
latest and coolest user-developed LEGO content, but it will also enable this
content to be pushed to 3rd party social media platforms, LEGO fan sites and
other LEGO sites by the users.
ReBrick is not commercial and wont be used by the LEGO Group to market LEGO
ReBrick amplifies the vibrant LEGO community
There are millions of articles, videos and photos featuring LEGO bricks on the
web, and more show up every day. Some fan-made videos on YouTube get millions of
views within a few days. Clearly, LEGO fans are already out there sharing and
chatting away big time.
But the fragmentation makes it difficult for the casual LEGO fan or those just
entering the LEGO hobby to find the content they might be looking for or just
browse for inspiration. It is our hope, that ReBrick will make it easier to
navigate, enjoy and be inspired by the awesome content created by LEGO fans and
also facilitate new connections between people in the LEGO community. ReBrick
acts as a hub, gathering the most interesting, off-the-wall and astonishing
creations in one place so that fans everywhere can join the conversation.
Millions of user-created LEGO objects are already driving thousands of
conversations each day. ReBrick will let the users moderate themselves, with
little involvement from The LEGO Group. A set of simple House Rules will ensure
that the core values that most consumers associate with the LEGO brand will set
the tone for content and conversation. We believe that the consumers themselves
know and appreciate these values and will uphold them.
Always in Beta mindset
From the early stages, the LEGO user community has contributed to ReBrick,
influencing the way it works, the design and the house rules. The LEGO community
will continue to be closely involved in the further development of ReBrick.
ReBrick will continue to be co-developed with the LEGO community adding new
features on a regular basis.
You can access ReBrick at ReBrick.LEGO.com
Source: LEGO Group.
-end of report-
Reminds me of what LEGOFan.org could have been.
Message has 1 Reply:
| ||Re: Introducing LEGO® ReBrick|| Jacob Sparre Andersen|
|(...) To me ReBrick seems a lot simpler than what LEGOFan was heading for. I think this is a very good idea, since they limit how much work has to be done to make the site work, _and_ since they don't have to convince people to switch from their (...) (2 years ago, 18-Dec-11, to lugnet.mediawatch) |
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