Subject:
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Re: 20 Years of TLC's Frustration with "LEGOS"
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Newsgroups:
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lugnet.general, lugnet.loc.us.tx
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Date:
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Mon, 26 Mar 2001 13:23:51 GMT
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Viewed:
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447 times
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In lugnet.general, Frank Filz writes:
> "Kyle D. Jackson" wrote:
> > Yesterday I assembled a MISB 6929 Starfleet Voyager. In
> > it was a catalogue copyright 1981. On the back page was a message
> > that said:
> > "Dear Parents and Children
> > The word LEGO(R) is a brand name and is very special to all of us
> > in the LEGO Group Companies. We would sincerely like your help
> > in keeping it special. Please always refer to our bricks as
> > "LEGO Bricks or Toys" and not "LEGOS". By doing so, you will
> > be helping to protect and preserve a brand of which we are very
> > proud and that stands for quality the world over. Thank you!
> > ---Susan Williams, Consumer Services"
>
> Well, the statement glosses over, but does touch on that they are also
> trying to encourage people to acknowledge LEGO as the brand and not as
> the item so that people don't talk about the neat aircraft carrier made
> of legos they bought in the store for $20 (from Ritvik, maker of Mega
> Bloks).
>
> How many people do you see who refer to their Mustang as a "chevy"?
Yeah, this is important for them to protect their trademark. If "Legos"
becomes synonymous with plastic building blocks according to a judge
somewhere, then people would be able to buy Megablok legos, etc.
I have a bad habit of offending them on this. Wonder if it is a regional
faux pas? Growing up in Texas it was not uncommon to hear a waitress ask,
"What kind of Coke do you want?" and the appropriate reply to be, "Dr. Pepper."
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Message has 1 Reply:
Message is in Reply To:
 | | Re: 20 Years of TLC's Frustration with "LEGOS"
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| (...) Well, the statement glosses over, but does touch on that they are also trying to encourage people to acknowledge LEGO as the brand and not as the item so that people don't talk about the neat aircraft carrier made of legos they bought in the (...) (23 years ago, 26-Mar-01, to lugnet.general)
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