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Subject: 
Re: All this fuss about service packs and accessories
Newsgroups: 
lugnet.general, lugnet.lego.direct
Date: 
Sat, 5 May 2001 15:48:23 GMT
Viewed: 
69 times
  
In lugnet.general, Thomas Avery writes:
In lugnet.general, Lawrence Wilkes writes:
Funny, but with all the fuss on lugnet these last couple of days about
shop.lego.com in Europe selling old service packs and stuff, and demands
that lego do same in USA, or start making them again, I have to observe that
the reason they stopped selling them in the first place is because no one
bought them (and the same reason they still have all these sets  left over
too).

Agreed. You can't turn a profit if no one is buying your goods. However, I
feel that what is offered to Lego customers in Europe should be available to
Lego customers elsewhere in the world. If it costs a little extra to ship to
the US, then fine. I'm sure many would pay the extra to get ahold of these
parts.

My suspicion is that if these parts were available in the US that there
potentially would have been fewer total buyers. Why? The deep pockets eBay
resellers would have snapped them up pretty quick. The quantities are pretty
low (one of the Pirate packs was quoted as about 500-600 units at one point in
time). Of course many of the packs are being bought for resale.

On the subject of the saleability of parts packs:

If I had been an AFOL during the height of the Pirate theme, I would have been
buying tons of parts packs. Why? To convert soldier officers and King Kahukas
to ordinary troops. Similar things would be a factor for castle, though not as
much (since the parts packs don't help much to convert castle figures to
peasants). I would also have been buying cannon service packs to arm my ships
(of course I had the opportunity to do so a couple years ago). I've also bought
a bunch of the older hats and wigs parts pack so that I can increase my female
populations.

The trick to a successefull parts pack in my mind is to provide parts which are
easily broken or lost, parts which allow one to transform one's creations
(headgear is a good example here), and fairly generic parts. Replacements for
some of the rarer printed parts is also good (for when you wear them out). Some
parts packs seem undesireable because they are loaded with more of the printed
or other special purpose parts which you already get too many of just from
buying one of each set in a theme, plus a couple extras of the smaller sets.

Frank



Message is in Reply To:
  Re: All this fuss about service packs and accessories
 
(...) Agreed. You can't turn a profit if no one is buying your goods. However, I feel that what is offered to Lego customers in Europe should be available to Lego customers elsewhere in the world. If it costs a little extra to ship to the US, then (...) (23 years ago, 5-May-01, to lugnet.general, lugnet.lego.direct)

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