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LEGO Company to Produce Two Software Titles based on the World of Harry Potter
LEGO Media International, the division of the LEGO Company that publishes new
media products for children ages two to 16, and Warner Bros. Consumer Products
today announced a partnership to publish two children’s software titles based on
the magical world of the Harry Potter.
The two interactive software titles will be part of the LEGO Company’s best-
selling LEGO Creator™ series of CD-ROM software titles, which has won numerous
international awards since the first title was launched in 1998.
“The magical world of Harry Potter is interwoven with fantasy and creativity –
precisely the values we at the LEGO Company believe in – and we are extremely
happy to be working with Warner Bros. Consumer Products on this property,” says
Mark Livingstone, managing director of LEGO Media. “Whether through our
construction toys or these interactive games, we are committed to capturing the
excitement and wonder found in the Harry Potter books and bring it to play
time.”
The LEGO Creator series of CD-ROM titles essentially provides a virtual toy box
of LEGO® elements – often based on a specific LEGO product line or theme – with
which kids can build and play in an interactive environment.
Research shows that LEGO Creator software titles help to inspire reciprocal play
with real LEGO bricks, allowing the child to play in an imaginary world both on-
and off-screen.
“Having two associated play ranges – one physical and one virtual – supports our
license even further, allowing kids to explore the Harry Potter world and
recreate the stories they love. We’re also encouraging kids to build on their
knowledge of Harry Potter and enabling their role play not only to re-enact but
also to create new scenarios,” Livingstone continues.
The first LEGO Creator Harry Potter software title is due for release in Fall
2001 and will be based on Harry Potter and the Sorcerer’s Stone, the first book
of the award-winning J. K. Rowling series. Details about LEGO Media’s second
Harry Potter software are not yet available.
LEGO Media
LEGO Media International was established in 1996 and has its worldwide
headquarters near London. LEGO Media International is responsible for the
development, publishing and marketing of media products for children between the
ages of two and 16. As part of the LEGO Group, LEGO Media International has
access to unique brand recognition as well as strong marketing and distribution
power in the children's market. The Company is led by a strong senior management
team of talented interactive media industry professionals and experienced
managers from the LEGO Group. LEGO Media International is a separate limited
company in the UK and an incorporated company in the US.
HARRY POTTER, characters, names and related indicia are trademarks of Warner
Bros. © 2001.
For further information, contact:
LEGO Company
Eva Lykkegaard
Tel. +45 79 50 74 24
In North America:
Michael McNally
Tel. +1 860-763-7825
Billund, 2001
This page was updated on February 2nd, 2001
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