Subject:
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LEGO® Company and Logitech® Put Advanced PC Camera Technology in the Hands of Kids
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Newsgroups:
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lugnet.lego.announce
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Followup-To:
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lugnet.general
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Date:
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Thu, 17 Aug 2000 22:11:39 GMT
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Highlighted:
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(details)
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Viewed:
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10369 times
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Republication of official LEGO Company press release of May 16, 2000:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=113&Year=2000
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LEGO® Company and Logitech® Put Advanced PC Camera Technology in the Hands of
Kids
Logitech’s PC Video Camera Technology to Power the Next Groundbreaking Robotics
Product from LEGO® MINDSTORMS™
LEGO Company and Logitech are working together to embed Logitech QuickCam® PC
Video Camera technology in LEGO MINDSTORMS’ new Vision Command™ product. This
initial product is the first in a series designed to provide today’s children
with a creative way to explore technology while having fun. The product,
featuring the new LEGO Cam with USB connection, construction elements, and
advanced vision recognition software, will be available on the U.S. and European
retail shelves in September at an estimated street price of U.S. $99/Germany 199
DM.
With vision technology provided by Logitech, Vision Command lets kids create
programs enabling their camera to detect motion, light and color, and respond
with actions, like sounding an alarm and taking a picture when an intruder
enters their room. When combined with the LEGO MINDSTORMS Robotics Invention
System™, kids can build and program robots that react to their surrounding
environment, like seeking and following a moving ball or even a brightly colored
family pet.
In addition to its vision recognition and robotic control features, Vision
Command comes with Logitech’s QuickCam software, designed for easy visual
communication over the Internet. Thus, families can use their LEGO Cam for video
chat as well as for creating and sending video mail to friends and relatives.
The software also provides tools for editing pictures and video.
“As the leader in easy-to-use, quality PC video cameras, Logitech was a natural
partner for us,” said Torben Ballegaard Sørensen, executive vice president of
LEGO Company. “Their QuickCam family of PC video cameras are used and enjoyed by
millions of people. With this joint effort, LEGO Company now offers children a
unique experience that expands what a camera can do in a fun, open-ended, and
constructive way. There’s a great synergy here.”
“We are pleased to be working with LEGO Company, whose products have inspired
generations of kids worldwide,” said Guerrino De Luca, Logitech’s president and
chief executive officer. “With Vision Command, LEGO Company has created a type
of interactive play that kids have never been able to experience before. This
partnership reinforces Logitech’s goal to extend the power and fun of computing
beyond the desktop into a variety of environments, wherever people are accessing
information as they work, play, learn and communicate.”
About Logitech: Founded in 1981, Logitech designs, manufactures and markets
human interface devices and supporting software that link people to the Internet
and enable them to work, play, learn and communicate more effectively in the
digital world. Logitech’s interface products include Internet video cameras;
input and pointing devices such as corded and cordless mice, keyboards and
optical trackballs; multimedia speakers; and interactive gaming products such as
joysticks, gamepads and racing systems.
With operational headquarters through its U.S. subsidiary in Fremont,
California, and regional headquarters through local subsidiaries in Romanel,
Switzerland, and Hsinchu, Taiwan, R.O.C., Logitech International is a Swiss
public company traded in Switzerland under the symbols LOGN and LOGZ, and in the
United States on the NASDAQ National Market System (LOGIY). The company has
manufacturing facilities in Asia and offices in major cities in North America,
Europe and Asia Pacific.
Media Contacts:
Eva Lykkegaard, LEGO Company - +45 79 50 74 24 – Eva.Lykkegaard@Europe.LEGO.com
Betty Skov, Logitech - (510) 713-4463 – betty_skov@logitech.com
© 2000 LEGO Company
TM and ® indicate trademarks of the LEGO Company
Page updated June 28th, 2000
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