||Re: Question about LEGO minifigure trademark
||John P. Henderson
||Fri, 6 Apr 2012 15:52:55 GMT
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|In lugnet.general, Jordan Bradford wrote:|
> In the footer of lego.com is this text:
> "LEGO, the LEGO logo, DUPLO, BIONICLE, MINDSTORMS, the BELVILLE, KNIGHTS'
> KINGDOM and EXO-FORCE logos, the Brick and Knob configurations and the
> Minifigure are trademarks of the LEGO Group."
> What do they mean by saying the minifigure is a trademark? Do they mean the
> actual word "Minifigure" is trademarked, or that the general
> appearance/configuration of all LEGO brand minifigs is trademarked?
I asked an attorney friend who studied intellectual property law to provide an
answer to this. Her reply:
"Trademarks are (basically) stylized words, graphics, or objects that create a
mental association with good or service that is used in commerce. So
'minifigures' can mean both the physical object (with or without the paint to
depict different characters) and the name itself. You can do a USPTO.gov
tradmark search for the word 'minifigure' to see exactly what they've registered
the trademark for. Given that it's Lego, they're in a position to trademark just
about anything they want, 'minifigure' term and all."
Not specifically about Lego, she also said more about understanding trademarks
can be found in her blog at
Message is in Reply To:
| ||Question about LEGO minifigure trademark|| Jordan Bradford|
|In the footer of lego.com is this text: "LEGO, the LEGO logo, DUPLO, BIONICLE, MINDSTORMS, the BELVILLE, KNIGHTS' KINGDOM and EXO-FORCE logos, the Brick and Knob configurations and the Minifigure are trademarks of the LEGO Group." What do they mean (...) (2 years ago, 5-Apr-12, to lugnet.general, lugnet.lego) |
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