Subject:
|
Cartoon Network & LEGO(R) : Raiders of the Lost Brick
|
Newsgroups:
|
lugnet.mediawatch, lugnet.general
|
Date:
|
Tue, 29 Apr 2008 06:45:52 GMT
|
Viewed:
|
1391 times
|
| |
|
|
Cartoon Network Snaps Up Exclusive LEGO(R) Mini Movie, LEGO Indiana Jones(TM)
and the Raiders of the Lost Brick CGI animation celebrates adventure hero in
classic LEGO style just prior to upcoming release of Indiana Jones and the
Kingdom of the Crystal Skull(TM)
By LEGO
ENFIELD, CONN., APRIL 28 -- LEGO(R) animation lovers, grab your bomber jackets,
whips and TV remotes! The newest CGI animation LEGO mini movie, LEGO Indiana
Jones(TM) and the Raiders of the Lost Brick, is slated to premiere as a
commercial event within the Cartoon Network Toonami(TM) programming block
Saturday, May 10 at 9 p.m. The event, running over four minutes in length, will
be hosted by Shia LaBeouf, star of the much-anticipated feature film Indiana
Jones and the Kingdom of the Crystal Skull. Leading up to the mini-movie
premiere, Cartoon Network will promote the event through custom on-air spots and
online elements at CartoonNetwork.com. Visitors to the Website will get a sneak
peek of the on-air event by checking out part one of the mini movie, debuting on
the site the week of April 28. The following week, part two will be posted to
view, with the full-length mini movie available online following the on-air
premiere. In addition, Cartoon Network.com will feature a custom gaming
opportunity that features three levels of a LEGO Indiana Jones online game
building in difficulty, one level per week, starting April 28.
“We look forward to enhancing the viewing and online experience at Cartoon
Network with this exclusive, action-packed multi-platform promotion around this
much anticipated film,” said Beth Goss, executive vice president, Cartoon
Network Ad Sales, Marketing and Enterprises.
“We’re thrilled to be working together with Cartoon Network on a second LEGO
animation exclusive, generating excitement for our mutual fans and audiences,”
said Michael Pratt, senior brand manager, LEGO Systems, Inc. “Following the
success of our Star Wars(TM) Revenge of the Brick event, our new four-act
feature movie is designed to combine the construction, fun and humor of LEGO
bricks and minifigures with Indiana Jones adventures to celebrate another
blockbuster LEGO line of construction sets based on an iconic movie property.”
LEGO Indiana Jones and the Raiders of the Lost Brick was produced by M2 Films.
For more information, or to view the first two blocks of the film before the
full-length premiere, visit http://www.CartoonNetwork.com/LEGOIndianaJones
starting April 28. To see LEGO Indiana Jones products, including the four new
sets available starting May 1, get fun downloads like wallpaper and screen
savers or play a game, visit
http://indianaJones.lego.com/en-US/default.aspx.
Cartoon Network (CartoonNetwork.com), currently seen in more than 91 million
U.S. homes and 160 countries around the world, is Turner Broadcasting System,
Inc.‘s ad-supported cable service offering the best in original, acquired and
classic animated entertainment for kids and families. Overnight from 11 p.m.-6
a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a
late-night destination showcasing original and acquired animation for young
adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs
branded news, entertainment, animation and young adult media environments on
television and other platforms for consumers around the world.
INDIANA JONES and related character names, film titles and properties are
trademarks and/or copyrights, in the United States and other countries, of
Lucasfilm Ltd. and/or its affiliates. TM & (C) Lucasfilm Ltd. All rights
reserved. Used with permission. All other trademarks and trade names are
properties of their respective owners.
CARTOON NETWORK the logo and Toonami are trademarks of and (C) 2008 Cartoon
Network.
LEGO, the LEGO logo and the Minifigure are trademarks of The LEGO Group. (C)
2008
SOURCE LEGO
-end of report-
|
|
1 Message in This Thread:
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
