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In lugnet.general, Jake McKee wrote:
SNIP
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- Would you buy LEGO toys for children 0-11? Y/N
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I already do & I look forward to having kids so i can buy more
Best toy/hobby EVER!
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- What feature(s) would you add if you were the marketing director of LEGO?
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NONE - in fact go back to Basic & Universal sets like
730 & 725.
By the way, these sets would make great Legends.
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- How would you change existing LEGO products if you wanted to sell them for
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Sets should proportionally have more inexpensive classic/traditional parts to
keep actual cost down, but piece count & therefore bring retail price a
little higher. Classic/traditional parts include: bricks, slopes, plates,
& classic/traditional specialized pieces (hinges (NOT click-hinges),
car bases, wheels & axles, antennas, tools, etc). Don’t introduce
built-up/specialized pieces & new colors so often.
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- What new products would you launch?
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Classic Space, Classic Town, & Classic Castle (nostalgia is the new ‘new’)
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- What should LEGO be doing that it isn’t now?
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Transition the current range of bulk tubs to have more of a classic
‘spread’ of parts: more like Universal/Basic sets of the 1980’s & 90’s
than just rectangular bricks (yes i know there are slopes, but not enough
other classic/traditional specialized pieces as mentioned above).
Eliminate non-building-toy lines (shoes, games, etc.-if a manufacturer
wants to buy a license from LEGO, fine, but LEGO shouldn’t be bearing the
startup costs). Bring back finger hinges & 1980’s & 90’s style piece range &
set styles.
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So dangerous questions, to be sure, but the office of the CEO has asked them,
so you know the responses will be listened to!
Thanks again, everyone. This incredible response has made my week.
Jake
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Jake McKee
Community Liaison
LEGO Community Team
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In lugnet.general, Jeff Szklennik wrote:
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In lugnet.general, Jake McKee wrote:
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SNIP
I’ve thought about this some more, maybe add $1 to sets over $10 so the small
‘impulse’ sets don’t change. OR raise the average price per piece some fraction
of cent (or 1 cent if absolutely neccessary). PLEASE DON’T MOVE ANY NEW
PRODUCTION TO CHINA!!!!!
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- How would you change existing LEGO products if you wanted to sell them for
|
Sets should proportionally have more inexpensive classic/traditional parts to
keep actual cost down, but piece count & therefore bring retail price a
little higher. Classic/traditional parts include: bricks, slopes, plates,
& classic/traditional specialized pieces (hinges (NOT click-hinges),
car bases, wheels & axles, antennas, tools, etc). Don’t introduce
built-up/specialized pieces & new colors so often.
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snip
snip
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