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Subject: 
Re: Petition against permanent color changes
Newsgroups: 
lugnet.general
Date: 
Thu, 20 Nov 2003 21:06:10 GMT
Viewed: 
1991 times
  
In lugnet.general, Tim Courtney wrote:
I can only hope that the parents will be upset about the color change as well,
and consider it a change in the quality and consistency for which LEGO is known.

As a test, I sent a friend of mine a copy of the picture of the greys that
started off this whole topic, minus the "old" and "new" labels.  This friend is
NOT an AFOL, just a regular, average parent/consumer...he played with LEGO as a
kid, and recently purchased a Designer set for his 5-year-old son (with plans
for more for Christmas.)  I'll admit, it's hard to draw conclusions from a
sample size of 1, but he's a lot closer to the typical LEGO consumer than AFOL's
(who probably number in the tens of thousands, vs. tens of millions of kids
playing with LEGO worldwide.)  Incidentally, when my friend played with LEGO as
a kid, grey didn't exist yet.

I asked him which light and dark grey he thought looked best.  He picked...the
new ones.  He also stated that a poor color choice would probably prevent him
from buying a set, but the old greys weren't so bad to drive him to that.  So if
his response is fairly typical...I guess it depends on how LEGO asked those
questions in the focus groups, but I'd bet customers really don't care that much
which grey is used.  My guess is that someone high-up within LEGO (maybe at the
top?) doesn't like those old colors, and looked for an excuse to change.

Will my friend notice a color change in current sets vs. future sets?  No, he'll
just think it's a new color.  Like buying the newer Star Wars stuff and getting
nothing but dark red, not regular red...he doesn't have an AFOL's deep sense of
history for the product (remember, grey didn't exist when he was playing with
it,) so he won't realize he's missing something.

Now, if the pieces of the same color within a set aren't uniform in
color...that, parents would probably notice.

Doug



Message has 1 Reply:
  Re: Petition against permanent color changes
 
(...) This is like when Coke found that people really did prefer Pepsi in blind taste tests. Lots of surprises here: (URL) (21 years ago, 21-Nov-03, to lugnet.general)

Message is in Reply To:
  Re: Petition against permanent color changes
 
(...) Of course its a good thing for collectors - they can charge more for the parts, and tout their collection as being more valuable. That's great, if you're selfish. But, if you just want to keep building in your favorite colors, and don't have a (...) (21 years ago, 20-Nov-03, to lugnet.general)

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