 | | | | | |
In lugnet.general, Mark Tarrabain wrote:
> Ken Koleda wrote:
>
> > TLC has said on
> > numerous occaisons that AFOLs are just not a big enough market segment.
>
> Are you serious???
>
> If by "big enough" they mean more than 50% of the actual head-count,
Yes, he's serious. By "not big enough", if memory is serving me correctly (too
lazy to go digging through Lugnet's back catalogue of conversations), they mean
"less than 5% of our sales volume"
95% of the Lego that leaves the shelves ends up in the hands of a kid.
James
| | | | | | | | | | | | | | |
In lugnet.general, James Brown wrote:
> In lugnet.general, Mark Tarrabain wrote:
> > Ken Koleda wrote:
> >
> > > TLC has said on
> > > numerous occaisons that AFOLs are just not a big enough market segment.
> >
> > Are you serious???
> >
> > If by "big enough" they mean more than 50% of the actual head-count,
>
> Yes, he's serious. By "not big enough", if memory is serving me correctly (too
> lazy to go digging through Lugnet's back catalogue of conversations), they mean
> "less than 5% of our sales volume"
>
> 95% of the Lego that leaves the shelves ends up in the hands of a kid.
Same reasoning why they don't cater to the Macintosh with their computer
products - too small an audience.
Mark
| | | | | | |
