Subject:
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Microsoft and LEGO Company Announce a Shared Dream
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Newsgroups:
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lugnet.general
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Date:
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Wed, 10 Jan 2001 23:23:57 GMT
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Viewed:
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772 times
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Microsoft & LEGO form partnership. From:
http://www.lego.com/info/pressspecific.asp?PressReleaseId=154&Year=2001
Microsoft Corp. to Deliver Joint Services and Products with LEGO Company
Enabling Consumers to Explore and Develop Their Creative Potential.
REDMOND, Wash., and BILLUND, Denmark — Jan. 10, 2001 Microsoft Corp. and
LEGO Company today announced the formation of a sweeping global alliance
that will result in new services and enhanced products and technologies for
consumers around the world. Through joint efforts, Microsoft and LEGO
Company will create stimulating and exciting experiences by combining
digital technology with the famous building bricks. The synergy between LEGO
Company’s family content, MSN’s word-wide consumer network, and Microsoft’s
software and service expertise, provides a unique business platform to
deliver an exciting environment where consumers can create and explore.
“Together with LEGO Company, Microsoft will deliver an imaginative and
powerful way for consumers of all ages to learn and be creative through our
leading technology,” said Rick Belluzzo, group vice president of the
Personal Services and Devices Group at Microsoft. “The LEGO brick is
recognized worldwide and will be an ideal tool as we pioneer new solutions
consumers can use to explore, experiment and exchange information.”
“The combination of the LEGO brand’s powerful relationship with children and
families all over the world — based on our values of imagination,
creativity, fun and learning — with Microsoft’s vision of empowering people
of all ages through great software any time, any place and on any device,
creates a unique opportunity for a relationship that serves children in a
way that truly makes a difference in their lives,” said Torben Ballegaard
Sorensen, executive vice president, LEGO Company.
Microsoft and LEGO Company Forge Ahead
The alliance between Microsoft and LEGO Company will span a multitude of
groups within each company and touch the lives of millions of their
consumers. Initially, key areas of Microsoft involved in the LEGO alliance
will include MSN®, Microsoft® Windows Media™ Technologies, the Xbox™ video
game system, and .NET services.
Consumers can already benefit from the Microsoft and LEGO Company alliance
at MSN Kids channel, where LEGO Company is working with MSN to deliver
creative, new content. In addition, LEGO Company products are already
featured on MSN eShop, the one-stop shopping location on MSN. Consumers are
able to experience the world of LEGO Company in a virtual environment by
exploring MSN Kids channel for the latest LEGO games and activities as well
as purchase the physical products that consumers enjoy through MSN eShop. In
addition, LEGO Company will have an advertising presence in targeted areas
of MSN and will be marked by further joint marketing opportunities where
consumers will be able to experience the advantages of the Internet together
with MSN and LEGO Company.
LEGO Company will adopt Microsoft technologies in its future offerings by
integrating Microsoft Passport for authentication and wallet data — as well
as the COPPA-compliant Kids Passport — into the new LEGO.com Web site, to
help ensure consumers the most secure, reliable and easy way to make
purchases online. On the interactive entertainment front, LEGO Company has
been named a game developer for the new Xbox for gamers of all ages. The
company will also integrate Windows Media into new versions of the
successful LEGO Studios line of moviemaking products. Similarly, LEGO
Company will facilitate the integration of Microsoft .NET services and
technologies throughout its global enterprise network to increase
productivity of its users and availability of content, while reducing total
cost of ownership.
About LEGO Company
The family-owned LEGO Company was founded in Denmark in 1932. The company is
the world leader in providing quality products and experiences that
stimulate children’s creativity, imagination and learning. It does so
through activities that encourage hands-on, minds-on creation, fun,
togetherness and sharing of ideas. These activities include the development
and marketing of computer-based play and educational materials, such as the
award-winning LEGO MINDSTORMS product line. By the year 2005, the company
wants the LEGO brand to be the strongest in the world among families with
children. More information about the company is available at LEGO.com
About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in
software, services and Internet technologies for personal and business
computing. The company offers a wide range of products and services designed
to empower people through great software — any time, any place and on any
device.
For more information, press only:
Microsoft Corp.
Michelle Simpson, Waggener Edstrom, (503)443-7000,
Rapid Response Team, Waggener Edstrom, (503) 443-7000
For additional information on Microsoft, please visit Microsoft’s corporate
information pages on www.microsoft.com/presspass
LEGO Company
Eva Lykkegaard, +45 79 50 74 24,
Kina Paegert, (760) 9185377
For more information on the LEGO Company, please visit
www.lego.com/info/default.asp
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Message has 2 Replies:
 | | Re: Microsoft and LEGO Company Announce a Shared Dream
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| Bummer. Just when I thought that LEGO was getting their act together this happens. Whoever links up with M$ is making a deal with the Devil. Sure, some things get easier, but you give up all control over your destiny and link yourself to the Wintel (...) (23 years ago, 12-Jan-01, to lugnet.general)
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