Subject:
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AFOL article
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Newsgroups:
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lugnet.general
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Date:
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Mon, 24 Apr 2000 13:11:55 GMT
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Highlighted:
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From this article about AFOLs:
http://www.ocregister.com/living/lego00421cci1.shtml
"Lego International Inc., the Danish toy giant behind Lego and all Lego-
related stuff, said nearly 10 percent of its plastic brick sales (roughly $180
million worldwide) goes to adults who have no plan to pass the bricks over to
any kid. The adult market for Lego has more than doubled in the past three
years."
10%!!!!! Wow!!
Anyone want to say AFOLs don't matter to Lego's bottom line now?
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Message has 3 Replies:
 | | Re: AFOL article
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| (...) the norm. No mention of Lugnet, or other electronic resources, though, which is too bad. Golden opportunity missed. Anyone know how this article came to be? Henry hangs out here once in a while I think, but the Michon's don't, I don't think. (...) (25 years ago, 24-Apr-00, to lugnet.general)
| | | Re: AFOL article
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| Also from this article about AFOLs: (...) the Michon family, also of Irvine, and have their machine tell you "Sorry, we're not available now. We're too busy playing Lego"? " I've traded LEGO with someone in the paper! Thats cool to see they got in (...) (25 years ago, 24-Apr-00, to lugnet.general)
| | | Re: AFOL article
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| (...) I wonder if $180M is a typo? The 1998 TLG annual report lists net sales of 7,680 million DKK in 1998 and 7,616 million DKK in 1997. In today's[2] USD these figures are 968 million USD and 960 million USD, respectively. Could it be true that (...) (25 years ago, 24-Apr-00, to lugnet.general)
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