To LUGNET HomepageTo LUGNET News HomepageTo LUGNET Guide Homepage
 Help on Searching
 
Post new message to lugnet.funOpen lugnet.fun in your NNTP NewsreaderTo LUGNET News Traffic PageSign In (Members)
 Fun / *2462 (-10)
Subject: 
Adult Fans of LEGO: Why LEGO is fun at any age!
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch
Date: 
Tue, 1 Apr 2014 11:22:13 GMT
Highlighted: 
(details)
Viewed: 
38816 times
  
From SBS.com.au
By Patrick Abboud
April 1, 2014

Adult Fans of LEGO: Why LEGO is fun at any age

Dean Niclasen and Shelly Timson are bonded by their passion for LEGO and there are 25,000 Adult Fans of LEGO just like them across Australia. The Feed’s Patrick Abboud gets exclusive access to go inside the secret world of AFOL.

Dean Niclasen is 46 and Shelly Timson (otherwise known as ‘brick bunny’) is 36. They’re bonded by their passion for the plastic blocks otherwise known as Lego.

There’s 25,000 more Adult Fans of LEGO just like them across Australia and globally there’s around 250,000 people in the adult LEGO community.

Mr. Niclasen and Ms. Timson often go to AFOL meet-ups run by fellow obsessives around the world.

Ms Timson says it was an amazing experience to discover that other adults were still interested in LEGO. “There is that thought... ‘am I the only one out there?’,” says Ms Timson. “When I did find that there are adults doing displays and building with LEGO it was a bit like a gay coming out of the closet... It’s one of those things you sort of go, Oh my god! There’s a whole world out there!”

“I’m not strange. I’m not alone. I’m not weird so it’s been quite a relief.”

“I don’t go a day where there isn’t LEGO in my life.”

Mr. Niclasen suffers from a hereditary condition known as Charcot-Marie-Tooth disease which can affect stength and coordination.

But despite the challenges of his condition Mr Niclasen says it hasn’t stopped him from building things with LEGO.

“LEGO only goes together in a precise way, which means that the lack of coordination has no bearing upon my ability to make stuff out of LEGO,” says Mr Niclasen. “It wasn’t a single point that it turned from hobby to obsession... it took a few years.”

“I would think conservatively I would have 200 or 300 thousand bricks available in my own personal collection for building with, and that’s still expanding all the time.”

Rob Deakin started an AFOL meet-up group where grown up LEGO lovers come to construct to their hearts content.

Mr Deakin says AFOL’s tend to be in their 30s when they start to build large scale models.

“LEGO to me is everything,” says Mr Deakin. “it’s great brain activity... it’s so relaxing... and it’s a great way to meet people of like minds.”

“Think of it like soccer - it’s a major movement around the world and so naturally... there are lots of adults that are still into it.”

And to win respect every AFOL must learn to speak Lego fluently. There’s a large glossary of terms that make up the official AFOL language,

For example: Dark Ages means that period in a LEGO fan’s life when he or she sets aside LEGO in favor of school, dating, motor vehicles, and other non-LEGO pursuits.

Sigfig translates to: The minifig version of a LEGO fan that he or she uses in online communities as an avatar. Sigfigs may or may not resemble the person physically, as LEGO fans used to interacting with each other online discover at LEGO conventions.

SNOT refers to: Studs Not On Top. A building technique that places LEGO elements on their sides or even upside down to achieve the shape or structure the builder wants in their creation.

And the list goes on and on.

But It’s not all fun and games though. There’s more than 150 huge international conventions every year that AFOL’s spend months work months prepping displays for. Sometimes there are even cash prizes to help AFOLs with the purchase of the expensive bricks.

“Building with LEGO can be extremely competitive,” says Ms Timson. “There are some out there who are just out to one-better other people.”

“it’s finding new uses for old pieces, which more than anything else, it’s a real buzz to sort of get that and go, “Oh, I can do this!”

“There’s a lot of talent out there.”

(check the site for pictures)

www.sbs.com.au

SBS2Australia channel video: YouTube

-end of report-


Subject: 
The Little Girl from the 1981 LEGO Ad is All Grown Up!
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.build
Date: 
Tue, 11 Feb 2014 22:43:11 GMT
Highlighted: 
(details)
Viewed: 
35860 times
  
The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say

February 11, 2014
By Lori Day

In mid-January, this article on The Huffington Post hit my Facebook newsfeed like a Justin Bieber deportation petition - it was everywhere. In it, HuffPost Family News Editor Jessica Samakow writes:

Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS. In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.

Something about this piece with the iconic 1981 ad tapped the zeitgeist and it became one of HuffPo’s more viral articles in recent memory, receiving over 60,000 shares. And along the way, the small world of Facebook led to a comment thread on my wall where someone, upon seeing the little red-haired girl holding her LEGOs, wrote, “Hey, I know her!” And now I do too, because that’s the serendipity of social media. Her name is Rachel Giordano, she is 37 years old, and she’s a practicing naturopathic doctor in Seattle, Washington. Giordano agreed to talk to me about her childhood and the ad, and to pose for a new Then & Now photo meme, which you see above in the lead image.

As I was planning my interview with Rachel Giordano, I saw this blog post by Achilles Effect, and knew immediately what Giordano should be holding in the new version of the photo. Enter the Heartlake City rolling beauty salon TV news van, one of the latest additions to the LEGO Friends line. Advertising copy lets us know what being a news anchor involves for minifig Emma:

“Break the big story of the world’s best cake with the Heartlake News Van! Find the cake and film it with the camera and then climb into the editing suite and get it ready for broadcast. Get Emma ready at the makeup table so she looks her best for the camera. Sit her at the news desk as Andrew films her talking about the cake story and then present the weather to the viewers.”

Cake? Seriously? And what-the-what is that when you look inside the news van? Where is the equipment? Is it behind the gigantic makeup vanity? As Achilles Effect blogger Crystal Smith notes, “This toy had so much potential to inspire young girls who think journalism would be a cool career. Instead, they get the same message delivered just about everywhere else in the culture that surrounds them: look pretty and smile for the camera.”

Children haven’t changed, but adults who market to them have… What do we have to lose, besides stereotypes?

So what did Rachel Giordano have to say about the LEGO news van when it pulled up to her medical office in Seattle via Amazon and UPS? First things first: she told me what it was like to be a child model for the Ford Agency in New York City, posing for print ads and performing in commercials. On the day she went into the studio to make the 1981 LEGO ad, she was given a set of original LEGOs and an hour to play with them and make her own creation—it is what you see in the ad. (And those were her own clothes—the comfy jeans and blue striped t-shirt and sneakers without a hint of pink that she wore in off the street.)

The news van kit struck her as really quite different. She does not have children, so the change in LEGO represented by the Friends line was startling: “In 1981,” explains Giordano, “LEGO were ‘Universal Building Sets’ and that’s exactly what they were…for boys and girls. Toys are supposed to foster creativity. But nowadays, it seems that a lot more toys already have messages built into them before a child even opens the pink or blue package. In 1981, LEGO were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender.”

The original 1981 ad has been making the rounds in my girl empowerment blogging circles for the past few years now, symbolic of the nostalgia that ain’t what it used to be when it comes to children’s toys. The stereotyping of girls in their world of play is an issue close to my heart and one that I address in my book Her Next Chapter, because, as Maria Montessori notably said, play is the work of the child.

Editor’s Note: What most recent articles about this inspiring ad have left out, is the equally inspiring woman who created it. According to a January 21, 2014 Mashable piece, “The ‘What is Beautiful’ ad was created by Judy Lotas, who was the creative director at SSC&B, a now-defunct ad agency… She had two young daughters at the time, and gender equality was a big topic.”

Over at Princess Free Zone, Michele Yulo has been writing about the change in LEGO since the new LEGO Friends line dropped anchor in girls’ toy aisles all around the world. “Last year,” says Yulo, “I did my own homemade version of the ad to show that it is not that kids have changed, forcing companies to adopt ‘separate but equal’ and ‘pink marketing’ strategies—in fact, it is the other way around. I didn’t change the tagline except to say that ‘What it is is still beautiful.’ Because it is.”

That’s Yulo’s daughter on the right side of the meme, holding her own unique LEGO structure built with regular—I mean boys’—LEGO.

What’s the problem with girl LEGO? Why is everyone against pink?, ask many parents. I’ll let Rachel Giordano answer that question: “Because gender segmenting toys interferes with a child’s own creative expression. I know that how I played as a girl shaped who I am today. It contributed to me becoming a physician and inspired me to want to help others achieve health and wellness. I co-own two medical centers in Seattle. Doctor kits used to be for all children, but now they are on the boys’ aisle. I simply believe that they should be marketed to all children again, and the same with LEGO and other toys.”

I couldn’t help being curious about how Giordano’s renewed fame first came to her attention and how it was affecting her. “I did so many advertisements as a kid that this LEGO ad did not stand out in my memory,” says Giordano. “When it resurfaced on the Internet all these years later, I was totally surprised, and some of my friends asked, ‘Is that you?’ I’m super excited to tell my story!”

Giordano has grown up, but she’s still the same cheerful and creative person you see in the original ad. As Yulo’s meme suggests, children haven’t changed, but adults who market to them have. And LEGO? They sure are different. How about this? Let’s give all children a world of play that includes all colors and all possibilities, and let’s market it that way. What do we have to lose, besides stereotypes? Gender-segmented toys may double corporate profits, but always seem to result in for-girls versions that are somehow just a little bit less. I say, let’s give girls more. Any reason not to??

About This Contributor:
Lori Day is an educational psychologist, consultant, and parenting coach with Lori Day Consulting in Newburyport, MA.

From: WomenYouShouldKnow.net

HuffingtonPost.com

-end of report-


Subject: 
The Little Girl from the 1981 LEGO Ad is All Grown Up!
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.build
Date: 
Tue, 11 Feb 2014 22:42:20 GMT
Viewed: 
33030 times
  
The Little Girl from the 1981 LEGO Ad is All Grown Up, and She’s Got Something to Say

February 11, 2014
By Lori Day

In mid-January, this article on The Huffington Post hit my Facebook newsfeed like a Justin Bieber deportation petition - it was everywhere. In it, HuffPost Family News Editor Jessica Samakow writes:

Pay attention, 2014 Mad Men: This little girl is holding a LEGO set. The LEGOs are not pink or “made for girls.” She isn’t even wearing pink. The copy is about “younger children” who “build for fun.” Not just “girls” who build. ALL KIDS. In an age when little girls and boys are treated as though they are two entirely different species by toy marketers, this 1981 ad for LEGO — one of our favorite images ever — issues an important reminder.

Something about this piece with the iconic 1981 ad tapped the zeitgeist and it became one of HuffPo’s more viral articles in recent memory, receiving over 60,000 shares. And along the way, the small world of Facebook led to a comment thread on my wall where someone, upon seeing the little red-haired girl holding her LEGOs, wrote, “Hey, I know her!” And now I do too, because that’s the serendipity of social media. Her name is Rachel Giordano, she is 37 years old, and she’s a practicing naturopathic doctor in Seattle, Washington. Giordano agreed to talk to me about her childhood and the ad, and to pose for a new Then & Now photo meme, which you see above in the lead image.

As I was planning my interview with Rachel Giordano, I saw this blog post by Achilles Effect, and knew immediately what Giordano should be holding in the new version of the photo. Enter the Heartlake City rolling beauty salon TV news van, one of the latest additions to the LEGO Friends line. Advertising copy lets us know what being a news anchor involves for minifig Emma:

“Break the big story of the world’s best cake with the Heartlake News Van! Find the cake and film it with the camera and then climb into the editing suite and get it ready for broadcast. Get Emma ready at the makeup table so she looks her best for the camera. Sit her at the news desk as Andrew films her talking about the cake story and then present the weather to the viewers.”

Cake? Seriously? And what-the-what is that when you look inside the news van? Where is the equipment? Is it behind the gigantic makeup vanity? As Achilles Effect blogger Crystal Smith notes, “This toy had so much potential to inspire young girls who think journalism would be a cool career. Instead, they get the same message delivered just about everywhere else in the culture that surrounds them: look pretty and smile for the camera.”

Children haven’t changed, but adults who market to them have… What do we have to lose, besides stereotypes?

So what did Rachel Giordano have to say about the LEGO news van when it pulled up to her medical office in Seattle via Amazon and UPS? First things first: she told me what it was like to be a child model for the Ford Agency in New York City, posing for print ads and performing in commercials. On the day she went into the studio to make the 1981 LEGO ad, she was given a set of original LEGOs and an hour to play with them and make her own creation—it is what you see in the ad. (And those were her own clothes—the comfy jeans and blue striped t-shirt and sneakers without a hint of pink that she wore in off the street.)

The news van kit struck her as really quite different. She does not have children, so the change in LEGO represented by the Friends line was startling: “In 1981,” explains Giordano, “LEGO were ‘Universal Building Sets’ and that’s exactly what they were…for boys and girls. Toys are supposed to foster creativity. But nowadays, it seems that a lot more toys already have messages built into them before a child even opens the pink or blue package. In 1981, LEGO were simple and gender-neutral, and the creativity of the child produced the message. In 2014, it’s the reverse: the toy delivers a message to the child, and this message is weirdly about gender.”

The original 1981 ad has been making the rounds in my girl empowerment blogging circles for the past few years now, symbolic of the nostalgia that ain’t what it used to be when it comes to children’s toys. The stereotyping of girls in their world of play is an issue close to my heart and one that I address in my book Her Next Chapter, because, as Maria Montessori notably said, play is the work of the child.

Editor’s Note: What most recent articles about this inspiring ad have left out, is the equally inspiring woman who created it. According to a January 21, 2014 Mashable piece, “The ‘What is Beautiful’ ad was created by Judy Lotas, who was the creative director at SSC&B, a now-defunct ad agency… She had two young daughters at the time, and gender equality was a big topic.”

Over at Princess Free Zone, Michele Yulo has been writing about the change in LEGO since the new LEGO Friends line dropped anchor in girls’ toy aisles all around the world. “Last year,” says Yulo, “I did my own homemade version of the ad to show that it is not that kids have changed, forcing companies to adopt ‘separate but equal’ and ‘pink marketing’ strategies—in fact, it is the other way around. I didn’t change the tagline except to say that ‘What it is is still beautiful.’ Because it is.”

That’s Yulo’s daughter on the right side of the meme, holding her own unique LEGO structure built with regular—I mean boys’—LEGO.

What’s the problem with girl LEGO? Why is everyone against pink?, ask many parents. I’ll let Rachel Giordano answer that question: “Because gender segmenting toys interferes with a child’s own creative expression. I know that how I played as a girl shaped who I am today. It contributed to me becoming a physician and inspired me to want to help others achieve health and wellness. I co-own two medical centers in Seattle. Doctor kits used to be for all children, but now they are on the boys’ aisle. I simply believe that they should be marketed to all children again, and the same with LEGO and other toys.”

I couldn’t help being curious about how Giordano’s renewed fame first came to her attention and how it was affecting her. “I did so many advertisements as a kid that this LEGO ad did not stand out in my memory,” says Giordano. “When it resurfaced on the Internet all these years later, I was totally surprised, and some of my friends asked, ‘Is that you?’ I’m super excited to tell my story!”

Giordano has grown up, but she’s still the same cheerful and creative person you see in the original ad. As Yulo’s meme suggests, children haven’t changed, but adults who market to them have. And LEGO? They sure are different. How about this? Let’s give all children a world of play that includes all colors and all possibilities, and let’s market it that way. What do we have to lose, besides stereotypes? Gender-segmented toys may double corporate profits, but always seem to result in for-girls versions that are somehow just a little bit less. I say, let’s give girls more. Any reason not to??

About This Contributor:
Lori Day is an educational psychologist, consultant, and parenting coach with Lori Day Consulting in Newburyport, MA.

From: WomwnYouShouldKnow.net

HuffingtonPost.com

-end of report-


Subject: 
LEGO® set 10241 Maersk Line Triple-E
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun, lugnet.licensed
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.boats
Date: 
Thu, 3 Oct 2013 14:45:56 GMT
Highlighted: 
(details)
Viewed: 
36671 times
  
LEGO® set 10241 Maersk Line Triple-E

The set was officially unveiled at LEGO Fan Weekend in Skærbæk.

Ages 12+. 1,518 pieces.

Build the Maersk ‘Triple-E’ container vessel – a true giant of the seas!

US $149.99
CA $179.99
DE 129.99 €
UK 109.99 £
DK 1199.00 DKK

Presenting the largest ship in the world – the record-breaking Maersk ‘Triple-E.’ Built from over 1,500 bricks, the model recreates the real vessel in amazing detail. Our LEGO® designers have included rare colors such as medium azur, dark red, sand blue and sand green. There are rotating gold-colored screw blades leading to the brick-built twin propeller engines, which you can view through the window built into the port side of the ship. You can even customize it by adding or removing the containers. This authentic set includes a display stand and fact plaque with detailed information about the ship and, as a finishing touch, there’s the gold coin that is added under the mast of all Maersk Line ships for good luck on their voyages. This model is perfect for LEGO fans!

Features include rotating gold-colored propeller blades, brick-built twin 8-cylinder engines, viewing window into the engine compartment, adjustable rudders, detachable lifeboats, removable containers, rotating crane arms and a special ‘good luck’ coin.

• Includes rare medium azur, dark red, sand blue and sand green colored elements
• Play with the model on carpeted surfaces or mount the model on the display stand
• Building instructions also include interesting facts about the real ship • Includes 1,518 bricks
•Ship (mounted on stand) measures over 8” (21cm) high, 25” (65cm) long and 3” (9cm) wide

LEGO channel. Video link: YouTube.com

Available for sale directly through LEGO® beginning January 2014 via shop.LEGO.com, LEGO® Stores or via phone.

Source: LEGO


Subject: 
Re: The LEGO Wire (2012)
Newsgroups: 
lugnet.fun, lugnet.animation, lugnet.fun.community
Followup-To: 
lugnet.animation
Date: 
Sat, 27 Jul 2013 08:57:45 GMT
Viewed: 
27348 times
  
In lugnet.animation, Abner Finley wrote:
   The LEGO Wire animation video.

If you remember the TV series ‘The Wire’, you might get it.

From YouTube.com The Wire - LEGO Style

Enjoy!

Note: (The LEGO Group does not sponsor, authorize, or endorse this video.)

“You play with toys in dirt, you will get dirty toys.” - McNultly

Here is another link to the video:

The Wire - LEGO Style!

-Enjoy!


Subject: 
The LEGO GROUP EXPANDS MINECRAFT COLLECTION
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego
Date: 
Wed, 17 Jul 2013 19:52:26 GMT
Highlighted: 
(details)
Viewed: 
34984 times
  
THE LEGO GROUP EXPANDS MINECRAFT COLLECTION

Two additional models based on the popular virtual 3D world make their debut at Comic-Con International and will be on shelves this September.

COMIC-CON INTERNATIONAL: SAN DIEGO (July 17, 2013) - Delighting LEGO® and Minecraft fans across the globe, The LEGO Group today announced it is extending its relationship with Swedish game developer Mojang to build on the blockbuster success of its first LEGO Minecraft building set to add two new models that will be released September 1, 2013.

LEGO Minecraft provides the opportunity to build, reconfigure and create new Minecraft micro-worlds in a physical LEGO way. The two new 3”x3”x3” models, The Village and The Nether, are on display for the first time at Comic-Con International in San Diego. Fans can also enjoy and take pictures with a large interactive 3D mosaic complete with Micromob character props at the LEGO booth (#2829).

“LEGO Minecraft is a perfect example of how people’s passions can be amplified when digital and physical interests are combined, and there couldn’t be more synergy between the engine that drives the Minecraft gaming experience and the creative fuel of a LEGO building experience,” said Michelle Wilson, senior brand manager for LEGO Systems, Inc. “We are thrilled to continue our collaboration with Mojang to create new Minecraft characters and environments in LEGO form so that fans can get as creative as they’d like in their physical world as in their digital one.”

“There’s no doubt about the connection between LEGO building and Minecraft – not only the design similarities, but the immense creativity that our fan bases share,” said Lydia Winters, Mojang’s director of fun. “Given how well received the first model was last year, we can’t wait to see what fans think of these new designs.”

LEGO Minecraft New Product Highlights

The Village

With this model, fans can create and customize their own Minecraft village with LEGO bricks. Just like the game, fans can build houses, grow crops and beware the mines in their own micro-world as well as play out their own storylines with Pig, Villager and Zombie constructible Micromob figures.

The Nether

Builders can create the Minecraft Obsidian Portal and The Nether to explore the newest biome with this micro-scale LEGO model, complete with Netherrack, gravel, flowing lava and bedrock. This model includes two Ghasts and one Zombie Pigman constructible Micromob figures.

The new LEGO Minecraft micro-scale models can be split into four sections and reconfigured for different play experiences. They will be available beginning September 1, 2013 with a suggested retail price of $34.99.

Info from LEGO.

-end of report-


Subject: 
LEGO set 10235 Winter Village Market
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch, lugnet.general
Date: 
Tue, 16 Jul 2013 19:52:05 GMT
Highlighted: 
(details)
Viewed: 
35308 times
  
LEGO® set 10235 Winter Village Market

The set was officially unveiled at BrickFête in Toronto.

Ages 12+. 1,261 pieces.

Collect and create a fun festive scene with the Winter Village Market!

Prices
US $99.99
CA $129.99
DE 89.99€
UK 79.99 £
DK 799.00 DKK

Bring home the holiday spirit with the Winter Village Market, continuing the popular LEGO® Winter Village Series. Turn the handle and take a ride on the rocking horse as the carousel spins! Visit the carnival booth. Fill up on holiday and fair favorites including a pie, pretzel and croissant at the baker’s stand, chicken and sausage at the grill stand or sweet treats at the candy shop. Celebrate a holiday season full of traditions and building with the Winter Village Market! Includes 9 minifigures with accessories: 3 females, 2 males and 4 children.

• Includes 9 minifigures with accessories: 3 females, 2 males and 4 children
• Features functioning carousel and operator’s booth with moving bucket challenge, baker’s stand, grill stand, candy stand, 2 streetlamps, 3 trees, a bench and 3 tables
• Accessories include cups, teddy bear, a cat, scarf, purse and lots of food elements
• Carousel horses feature new ornamental headwear design
• Turn the handle to make the carousel rotate
• Take a ride on the carousel
• Watch the carousel horses really rock!
• Fill up on holiday treats at the bakery, grill and candy stands!
• Carousel and operator’s booth measure 7”; (19cm) high, 10”; (25cm) wide and 6”; (16cm) deep
• Booths measure over 3”; (9cm) high, 3”; (8cm) wide and 1”; (4cm) deep
• Combine with 10229 Winter Village Cottage for an even bigger winter scene!

LEGO channel. Video link: YouTube.com

Available for sale directly through LEGO® beginning October 2013 via shop.LEGO.com, LEGO® Stores or via phone.

Source: LEGO

-end of report-


Subject: 
LEGO House design unveiled
Newsgroups: 
lugnet.mediawatch, lugnet.general, lugnet.lego, lugnet.fun
Followup-To: 
lugnet.mediawatch, lugnet.general, lugnet.lego
Date: 
Thu, 6 Jun 2013 13:25:57 GMT
Highlighted: 
(details)
Viewed: 
38723 times
  
Published: June 4, 2013. From LEGO.Com website. About Us. New Room.

The right look for a LEGO® House

The LEGO Group today revealed the design of the experience center “The LEGO House”. The center, which will be built in Denmark, illustrates the systematic creativity of LEGO bricks and is expected to attract 250,000 visitors annually.

When the LEGO House opens in 2016 visitors to the house in Billund, Denmark will enter a building that resembles gigantic LEGO bricks combined and stacked in a creative way to create an imaginative experience both outside and inside. In the experience center guests can expect hours full of active fun while at the same time engaging in an educational and inspirational experience – everything that LEGO play offers.

Kjeld Kirk Kristiansen, LEGO owner, explains:

“The LEGO House will show the past, present and future of the LEGO idea and I am certain it will be a fantastic place, where LEGO fans of all ages and their families and friends will get a wide range of unique LEGO experiences. It is our belief that LEGO play fosters innovative thinking, and the LEGO House gives us an opportunity to make it very tangible what LEGO play offers and how it stimulates children’s creativity and learning.”

The project has been under way for more than a year and today the design of the house was revealed.

“Architect firm BIG (Bjarke Ingels Group) has designed a building that encapsulates what LEGO play and LEGO values are all about”, says Hans Peter Folmann, Marketing responsible for the LEGO House and adds:

“The creative use of the LEGO brick shape is a true visualization of the systematic creativity that is at the core of LEGO play, so we believe that this is the right look for the LEGO House. And it simply looks amazing.”

You can see an early concept video of the LEGO House here. The interior of the building has not been designed yet and will look very different from what can be seen in the video.

(See the video via ‘AboutUs’ link listed below)

The LEGO House will be approximately 30 meters tall, and there will be public access to several roof-top gardens from the outside. The building will offer visitors a total of 7,600 square meters of exhibition areas, a café, a unique LEGO store and a large public square.

“It is our wish that the LEGO House is used by both visitors and the citizens of Billund; the birthplace and home town of the LEGO Group. For this reason a large part of the building - 1,900 square meters - will be a covered square with free access for the public, and we hope it will be a natural gathering point for people living in Billund as well as visitors. We do not know what specific activities will be in the house,” says Hans Peter Folmann and adds:

“We are very ambitious with the LEGO House - It is our hope and mission that a visit to the LEGO House will be an experience you will never forget, no matter if you are a long time fan or just want to know more about what LEGO play stands for.”

Construction of the building is expected to begin in early 2014 and the LEGO House will be inaugurated in 2016.

The LEGO House…

• Will cover an area of 80 by 100 meters and it will be approximately 30 meters tall.
• Will feature a total of 7,600 square meters – including exhibition areas, a café, a LEGO store and a public square.
• Will be built at the center of the town of Billund, and many entrances will open up the building to the surrounding area.
• will be built in collaboration between KIRKBI A/S, the LEGO Foundation and the LEGO Group, but the LEGO Group will handle the daily operation of the LEGO House once finished.


Aboutus.LEGO.com

Information and source from LEGO.com.

-end of report-


Subject: 
Re: The World’s Largest Lego Model Is A Life-Size X-Wing [Video]
Newsgroups: 
lugnet.starwars, lugnet.fun
Date: 
Mon, 27 May 2013 02:48:53 GMT
Viewed: 
29734 times
  
In lugnet.mediawatch, Abner Finley wrote:
   The World’s Largest LEGO Model Is A Life-Size X-Wing - Video

While this is a great model, I’m not sure it can claim to be the world’s largest - in most dimensions it probably is, but it’s definitely not the tallest, not by a long way:



ROSCO


Subject: 
Re: Toronto question
Newsgroups: 
lugnet.loc.ca.on.tor, lugnet.fun
Followup-To: 
lugnet.fun
Date: 
Mon, 8 Apr 2013 02:32:52 GMT
Viewed: 
31729 times
  
In lugnet.loc.ca.on.tor, Gail Meagher wrote:
The first two nights
he is coach surfing near Eglington and Keele.

That coach surfing can be dangerous...

FUT: .fun



Next Page:  5 more | 10 more | 20 more

Redisplay Messages:  Brief | Compact

©2005 LUGNET. All rights reserved. - hosted by steinbruch.info GbR