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今天是个好日子,坏人都要死光了
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LEGO Group and Disney Consumer Products Announce Building Sets Inspired by
Pirates of the Caribbean Films
BILLUND, Denmark, Nov. 18, 2010 /PRNewswire/ -- The LEGO Group and Disney
Consumer Products today announced an upcoming collection of LEGO® brand Pirates
of the Caribbean construction toys that will set childrens imaginations sailing
on thousands of build-and-play adventures. Scheduled to launch in spring 2011,
eight new building sets will bring the action, stories and characters of the
entire series of Pirates of the Caribbean films to life in LEGO form, including
the spring 2011 premiere of the fourth installment, Pirates of the Caribbean:
On Stranger Tides.
The Pirates of the Caribbean franchise is a classic favorite among families and
children around the world, said Jill Wilfert, vice president licensing &
entertainment at The LEGO Group. The pirate theme is always a strong player in
the LEGO portfolio, and the Pirates of the Caribbean brand offers the
quintessential pirate experience with familiar characters, stories and scenes,
allowing us to develop even more authentic and exciting models for children and
collectors.
Collaborating with The LEGO Group on the Pirates of the Caribbean franchise is
sure to be another great example of how together, we merge timeless characters
and stories with a versatile play pattern to create exciting ways to play for
children and fans of all ages, said Vince Klaseus, senior vice president of
global toys, Disney Consumer Products. We look forward to giving children a
chance to recreate the adventures from the big screen, while adding their own
creative twists and ideas through LEGO building.
In a companion release today, Disney Interactive Studios, TT Games and the LEGO
Group announced that LEGO Pirates of Caribbean: The Video Game is scheduled for
release on multiple video game platforms in May 2011.
About the LEGO Group
The LEGO Group is a privately held, family-owned company, based in Billund,
Denmark. It was founded in 1932 and today the group is one of the worlds
leading manufacturers of play materials for children. The company is committed
to the development of childrens creative and imaginative abilities through its
products, which can be purchased in more than 130 countries. Visit www.LEGO.com
About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney
Company (NYSE: DIS) that extends the Disney brand to merchandise ranging from
apparel, toys, home decor and books and magazines to foods and beverages,
stationery, electronics and fine art. This is accomplished through DCPs various
lines of business which include: Disney Toys, Disney Fashion & Home, Disney
Food, Health & Beauty, and Disney Stationery. Other businesses involved in
Disneys consumer products sales are Disney Publishing Worldwide, the worlds
largest publisher of childrens books and magazines, and www.DisneyStore.com,
the companys official shopping portal. The Disney Stores retail chain, which
debuted in 1987, is owned and operated by Disney in North America, Europe, and
Japan. For more information, please visit www.disneyconsumerproducts.com or
follow us at www.YouTube.com/DisneyLiving, www.Facebook.com/DisneyLiving and
www.Twitter.com/DisneyLiving.
LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group.
prnewawise.com
-end of report-
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LEGO: 8x15-Ft LEGO Mural Honors Disney Creativity at First D23 Expo
NEW YORK, Sept. 14 /PRNewswire/ -- In honor of the inaugural Disney D23 expo,
LEGO Systems Inc. encouraged Disney fans and families to participate in a
four-day collaborative build of an 8x15-foot LEGO mural celebrating Walt Disney,
iconic characters like Mickey Mouse, Tinker Bell, Goofy and Buzz Lightyear among
others. Comprised of more than 150,000 LEGO bricks the mural featured 19 colors
and was built by a LEGO Master Model Builder and 4,000 Expo attendees as part of
the Disney Consumer Products showcase at the Anaheim Convention Center,
September 10-14, 2009.
See video from LEGO at: http://inr.mediaseed.tv/D23_36970
A time-lapse video captures the progression of the mural build, whose characters
were kept a surprise for attendees until the final day of the event. Photography
highlights a 5-foot, 2-inch tall Buzz Lightyear made of LEGO bricks, fans in
action building, the completed mural, and more. The company also unveiled, for
the first time, five LEGO sets based on Disneys Pixar Toy Story 1 and Toy
Story 2, launching in January 2010, as well as the LEGO minifigures based on
Walt Disney Pictures 2010 feature film release, Prince of Persia, to be
featured in LEGO building sets launching in April 2010.
As both inventor and innovator, Walt Disneys creativity has inspired
generations worldwide. Built brick-by-brick by thousands of children of all
ages, this mural is our tribute to his creativity and the lasting impact of the
world he created, said Michael McNally, brand relations director, LEGO Systems.
We also showcased a childs image because we believe that children are among
the most creative people and their CLICK moments of inspiration on the
playroom floor can someday lead to imagination on the scale of the wonderful
world of Disney.
LEGO Systems Inc. is the Americas division of the LEGO Group, a privately-held
firm based in Billund, Denmark. The LEGO Group is committed to the development
of childrens creative and imaginative abilities through high-quality,
creatively educational play materials, and its employees are guided by the motto
adopted in the 1930s by founder Ole Kirk Christiansen: Only the best is good
enough. For more information, visit www.LEGO.com.
LEGO and the LEGO logo are trademarks of The LEGO Group. ®2009 The LEGO Group.
Registered journalists can access video, audio, text, graphics and photos for
free and unrestricted use at http://www.mediaseed.tv.
09SF09-0049
http://news.prnewswire.com/DisplayReleaseContent.aspx?ACCT=104&STORY=/www/story/09-14-2009/0005093740&EDATE=
SOURCE Medialink; LEGO Systems Inc.
-end of report-
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If youre not following Joe Menos Flicker photostream, heres some early
pictures from Comic-Con:
Theres prototypes of Toy Story 3 minifigs, Price of Persia, Star Wars exclusive
items and a bunch more.
--Mike.
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Cars
Lightning McQueen will rev his engine at the starting line of a DUPLO
portfolio that will have young builders creating and exploring the
high-octane world of the Cars franchise. The Cars-themed LEGO DUPLO line will
feature iconic scenes from Radiator Springs and the Piston Cup Championship
raceway and will feature favorite Cars characters like McQueen, Mater and
Sally. Cars-themed LEGO DUPLO products are scheduled to launch in June 2010.
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Darn..I guess no minfig-scale Radiator Springs, then... aw, shoot!
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