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Dear LEGO / 5580	5579 \| 5581

Subject:	Re: Four sets reviewd, but only one good one, so be warned!
Newsgroups:	lugnet.dear-lego
Date:	Sun, 6 Jan 2008 00:28:19 GMT
Viewed:	13544 times

In lugnet.reviews, David Laswell wrote:

In lugnet.reviews, Richie Dulin wrote:

(Note that I don’t know, and that I’m not wearing my Ambassador’s hat here). I would guess that costs are a major consideration, and that the NAFTA has had a bearing on this - keep in mind that the USA is LEGO’s biggest market.

The USA is the largest market only in the sense that we barely buy more total product than Germany since the debut of the LEGO Star Wars line.

Well, yes... that’s why I called it the biggest market.

Germany still has the highest per-capita sales by a massive margin, and the EU (which was comparably sized to the US before they started inducting ex-Communist nations) blows us away in terms of total combined sales.

IIRC, LEGO regards the various EU countries as seperate markets. It certainly has different distribution strategies between them. But I could be wrong.

Cheers

Richie Dulin

(Please consider FUT if replying. Thanks)

Message has 2 Replies:

		Re: Four sets reviewd, but only one good one, so be warned!
(...) You are right. For example, S@H doesn't ship to the Czech Republic. (Is it a bureaucratical issue? Is it a trade-off for lower taxes?) The prices also differ among countries. (16 years ago, 6-Jan-08, to lugnet.dear-lego, FTX)

		Re: Four sets reviewd, but only one good one, so be warned!
(...) That's all true, but the underlying fact is that they still sell more total volume to the EU than they do to all of North America, and between the US and Canada there is more geographical area involved. In other words, even though distribution (...) (16 years ago, 6-Jan-08, to lugnet.dear-lego, FTX)

Message is in Reply To:

		Re: Four sets reviewd, but only one good one, so be warned!
(...) The USA is the largest market only in the sense that we barely buy more total product than Germany since the debut of the LEGO Star Wars line. Germany still has the highest per-capita sales by a massive margin, and the EU (which was comparably (...) (16 years ago, 5-Jan-08, to lugnet.reviews, lugnet.dear-lego, FTX)

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