Subject:
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Re: Juniorization Lives, and comments on marketing strategy
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Newsgroups:
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lugnet.dear-lego
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Date:
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Sat, 3 Feb 2001 14:51:59 GMT
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In lugnet.dear-lego, Andy Lynch writes:
> Lego, I second this.
>
> Could someone who is in the know please give us some idea about the future of
> the minifig?
>
> Even a post saying that someone is looking into it would be a great start.
I don't make the decisions about "the future of minifigs," but quite
honestly, I haven't seen, heard, or smelled a single thing within LEGO that
suggests to me that the minifig is going anywhere. We've been making figures
at other scales for quite some time (Duplo, Technic, Belville, Scala, the
various Technic action figs, Bob the Builder, and Creator, off the top of my
head) for different kinds of sets, which are for different kinds of play.
There are principles of toy design that say "this kind of play suggests
figures with a more detailed face, this kind of play suggests a more
abstracted face." If you don't enjoy the kind of play activity that goes
with Jack Stone, don't buy the Jack Stone sets, buy minifig sets instead.
Show your support for the minifig. (I think Lugnet is doing a good job at
that, actually, even if it has to be by bashing all the other figs.)
The minifig didn't vanish when Technic figures were introduced -- it
remained our most ubiquitous type of figure. I wouldn't assume any different
today just because a few sets with a different scale of figure are
introduced. Like the book says, Don't Panic.
Tomas Clark
Producer, LEGO Direct
The opinions expressed in my post are not necessarily those of my employer.
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