Subject:
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Re: An alternative open letter to the CEO of the LEGO Company
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Newsgroups:
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lugnet.color, lugnet.dear-lego
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Date:
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Fri, 21 Jan 2005 01:55:33 GMT
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Viewed:
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3918 times
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I DON'T agree with this letter...as far as grey/brown color changes are concerned.
To date, TLG has *yet* to give a *valid* reason for the change. Any reasons given
have been debunked as fluff or outright lies.
Give us the real reason ($$$), and maybe you'll gain a little trust back from those
that are tired of being lied to.
Note - I do agree with the rest of the letter. Just not the color change part.
Bill Ward wrote:
> To Mr. Jørgen Vig Knudstorp
> CEO of LEGO Company
> Billund
> Denmark
>
> Dear Mr. Knudstorp,
>
> We are writing to you, the highest authority of the LEGO® Company, to affirm our
> support of LEGO despite the recent controversial color changes to light grey,
> dark grey, and brown bricks. We, the signatories of this letter, are Adult Fans
> Of LEGO (AFOLs). Some of us have children who play with LEGO toys but most of
> us build models with LEGO bricks ourselves, and all of us care deeply about the
> LEGO products and the future of the LEGO Company.
>
> In today's ever-changing toy industry we recognize that it is vital to the
> future of our favorite toy company, LEGO, to make changes to its product line to
> better retain and attract its core group of customers--children. While some of
> these changes, like the recent changes to the grey and brown brick colors, have
> caused a great deal of controversy in the AFOL community, we realize that the
> LEGO Company management must be trusted to make the decisions that are best for
> its future.
>
> We thank you for all the efforts of the LEGO company, primarily through the work
> of Jake McKee, to reach out to the AFOL community. We enjoy unparalleled access
> to the company, unlike that of adult fans of any other toy in the world, through
> programs like bulk ordering, Shop-at-Home, Pick-a-Brick, and the Community
> Development Team. We applaud these efforts and hope they continue to expand.
>
> Although the transition to the new grey color bricks has been difficult for some
> people, we trust that you and the rest of the LEGO Company management understand
> this industry better than we ever could, and that it is part of a plan to ensure
> the long term success of the LEGO company, and therefore, of our favorite hobby.
>
> Keep up the good work, and please let us know if we can help!
--
Tom Stangl
*http://www.vfaq.com/
*DSM Visual FAQ home
*http://www.vfaq.net/
*Prius Visual FAQ Home
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