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Hello!
> It’s meant to capture
> interested builders and turn them into hard core fans.
Well, most AFOLs already have been LEGO fans as kids and - after a periode of
neglecting the brick, the so called 'dark ages' - found back to their old love.
That means: For the purpose of growing hard core LEGO fans it's necassary to
inoculate the LEGO virus into kids. I know TLC is trying to attract kids with
their products, but I'm not at all certain if the kids attracted by these days'
LEGO products will become hard core fans when they are adults.
I consider myself a hard core fan, and I am a hard core fan because I got sets
like 6374 ( http://guide.lugnet.com/set/6374 ), 6080 (
http://guide.lugnet.com/set/6080 ) or 6285 ( http://guide.lugnet.com/set/6285 ),
each embedded into a whole line of complementing sets. Sure, the Black Seas
Barracuda has been re-released, but where is the complete line that belongs to
this set?
The sets that I (quite randomly) mentioned along with the lines they belonged to
breathed the spark of the LEGO-idea into me, that is: Building, combining parts
with other parts and let your fantasy flow. Everything fits to anything. That's
what hooked me to LEGO, none of all the competing toys I had got me hooked like
LEGO.
I doubt that todays kids feel this LEGO idea when they see or play with recent
LEGO products. They can't let their fantasy flow because the storylines are
predetermined. They can't build as much as we were able to because the sets
contain less parts and much worse: less multifunctional parts. They still can
combine anything with everything but the outcome is most likely not as appealing
as it used to be due to the two previously mentioned aspects.
I know there are many kids (and adults) attracted by the Bionicle line, the
Bionicle fan forum has myriads of members, and I do not at all intend to start
another flamewar against Bionicles. Bionicle may have its place, I don't mind.
However, will kids that are Bionicle fans now still be die hard LEGO fans if TLC
eventually decides not to continue the Bionicle line? Are those kids attracted
by the "Bionicle" idea with its (quite interesting as I have to admit) storyline
or are they attracted by the "LEGO" idea? I guess the first.
To cut a long story short, I don't believe that anybody will become a hard core
LEGO fan due to any web site in the world wide web, unless he already has the
LEGO virus in himself. So TLC should concentrate on their product to get kids
(coming adults) hooked on LEGO, hooked on LEGO that will still be the same LEGO
they used to be hooked on when they eventually discover their old love again in
a couple of years. (Hm... this would be the place to throw in a little comment
regarding the colour changes that caused a big loss of confidence into the
perpetuity of the LEGO company and their products....)
Interested builders will become hard core fans as long as they find sufficient
amounts of the material they build with, that is bricks.
Bye
Jojo
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Message is in Reply To:
 | | Re: LEGOFan.net - central community run hub for all areas of the LEGO community.
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| (...) There are a couple of reasons that there isn't more "corporate" presence on LUGNET. First and most important, the owners of the site have by and large declined it. Like you mentioned, the reason for this was to stay independent, and as far as (...) (20 years ago, 12-Feb-04, to lugnet.build, lugnet.castle, lugnet.general, lugnet.lego, lugnet.publish, lugnet.space, lugnet.starwars, lugnet.trains) !!
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